Timothy Devinney, author of the recent book The Myth of the Ethical Consumer, spoke with Justmeans about the danger of assuming that consumers care about sustainability. Devinney notes “The way in which people conceptualize social consumption is fundamentally wrong…. If what you see in these surveys are individuals reporting massive tsunamis to show social conscious in purchasing were actually true, corporations would be falling over themselves trying to produce these products.”
View the video at: Just Means Interview
Author: Timothy Devinney
Timothy Devinney is a Professor and Chair of International Business at Alliance Manchester Business School, University of Manchester. Before that he was University Leadership Chair, Professor of International Business and former Pro-Dean of Research and Innovation at the University of Leeds (UK), Professor and Professorial Research Fellow at the Australian Graduate School of Management (AGSM) and Director of the Centre for Corporate Change and the AGSM Executive MBA. He has held positions at Vanderbilt, UCLA, Chicago, CBS and HKUST.
Before joining the AGSM he held positions on the faculties of The University of Chicago, Vanderbilt University and UCLA and has been a visiting faculty member at numerous universities in Europe and Asia, and taught at many others. He has published a dozen books, including Managing the Global Corporation and The Myth of the Ethical Consumer (with P. Auger and G. Eckhardt) and more than 100 articles in leading journals.
In 2008 he was the first recipient in management of an Alexander von Humboldt Research Award (Forschungspreis) and was Rockefeller Foundation Bellagio Fellow. He is a Fellow of the Academy of International Business (AIB), ANZAM, Academy of Social Sciences, the Royal Academy of Arts. European International Business Academy (EIBA) and the Advanced Institute of Management (UK). He is the 2018 winner of the Academy of Management's (AOM) Practice Impact Award and the 2019 Service to the Global Academic Community Award. In 2021 he was elected a Fellow of the AOM.
Timothy was the co-editor of the Academy of Management Perspectives and Advances in International Management as well as being on the editorial review boards of 10 other journals and a Director of SSRN's International Management and Sustainability and Social Policy Research Networks.
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